Burnham-On-Sea Tesco shoppers can pick up an extra bag to put through the checkout this Easter to support families facing financial difficulties during the school holidays.
The popular donation bags pre-packed with healthy long-life food items will be available in Tesco’s Burnham-On-Sea Superstore during the Easter break (April 7th-20th) to make donating the most-needed items easier.
Claire De Silva, Head of Communities at Tesco, said: “With the lack of free school meal provision during the holidays, we know that families find it difficult to make ends meet and give their kids nutritious meals.”
“Our pre-packed donation bags will give a much-needed top-up to food charities FareShare and Trussell and make a difference to the lives of thousands of children and their families.”
The Easter Holiday Helps initiative is part of Tesco’s year-round support for schoolchildren as part of Tesco’s Stronger Starts campaign. This includes the Fruit and Veg for Schools programme, which helps schools with the highest rates of free school meals by offering grants for purchasing fruit and vegetables from Tesco stores. The scheme helps children to get healthier snack choices and lunch options while they’re at school.
Tesco partners with the charity Trussell, whose food banks support Burnham-on-Sea families year-round – with nearly two-thirds of all their support last year provided to families with children. It has seen the number of emergency food parcels for people facing hardship increase by 94% over the past five years.
Another Tesco partner, FareShare, is the UK’s largest food redistribution charity, providing good-to-eat surplus food to a wide range of charities and community groups across the UK – three quarters of which support families with children. FareShare’s most recent impact report shows that the food they supply helps children get access to nutritious meals, and two in three parents said their children’s performance in school improved as a result.
Tesco continues to support FareShare and other community groups by redistributing unsold food from stores in and around Burnham-on-Sea as part of its Community Food Connection programme. Customers can also donate the value of their Clubcard vouchers to either FareShare or Trussell online.
The most-needed items for FareShare and Trussell are: UHT and powered milk, tinned meat and fish, long-life fruit juice, cooking/pasta sauces, tinned vegetables, tinned and dried soup, pasta, rice & noodles, cereal & porridge, tea and coffee, and sponge/rice pudding.
Launched in 2023, Tesco Stronger Starts is a £8million grant programme, in partnership with Groundwork UK, that boosts funds for extra food and activity equipment to give children a stronger start in life. The grants help schools, children’s groups and wider community projects provide nutritious food and healthy activities that support young people’s physical health and mental wellbeing, such as breakfast clubs or snacks, and equipment for healthy activities.
