Brean Leisure Park has spent more than £1.2million pounds on new rides for the 2006 summer season and is about to start a new TV advertising campaign.
Bosses are embarking on a major marketing blitz ahead of the start of the busy holiday period when tens of thousands of visitors flock to the park.
Among the new rides is The X-Factory, a UK first, which at the ultimate point in the ride tilts customers forward to be sprayed with water jets.
It has been joined by The Matterhorn and the Crazy Mouse rollercoaster where the cars actually spin on the track as the ride goes along.
The traditional carousel has been replaced with the Maxwell Waltzer, a traditional favourite which has already become a big hit since being introduced at Easter.
Richard Cadell, Director of Brean Leisure Park, told Burnham-On-Sea.com: “A lot of money has been invested into the park this year and in addition we have changed the layout slightly as well.”
“The park is developing very well and it’s great to be operating some fabulous rides.”
“We have been extremely pleased with the start of the season here at Brean and the crowd puller has to be the brand new X Factory.”
As well as some new thrill-seeking rides, many of the park’s old favourites remain, such as the 130ft of terror The X-Treme, Wild Water Log Flume and Wipeout plus many smaller rides for younger children.
The new season has also seen the site invest in a state of the art new crazy golf course, based at the Fun Park, for those who would prefer to keep their feet on the ground.
Alan House, General Manager of Brean Leisure Park, added: “The season here has got off to a great start and the response from visitors has been very positive and we are anticipating a very busy summer season.”
“We have some special guests lined up for later this summer which we will be announcing shortly.”
The park will also be coming to a TV screen near you as a result of a new television campaign on ITV West and ITV Westcountry in conjunction with Regional Outdoor Advertising.
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