row as new Highbridge hotel gets Burnham-On-Sea name
have this week expressed concerns as it emerged that a new Travelodge
hotel being built in Highbridge is to be branded as 'Travelodge
a meeting of the Town Council's Planning Applications Committee
on Monday evening (June 11th), members considered an application
from Travelodge for new signs at the site in Bennett Road, Highbridge.
John Parkes said: "Shouldn't it be Travelodge Highbridge? I
can see this being confusing for visitors."
Sedgemoor District Council wants to support the regeneration of
Highbridge, then surely we want Highbridge in the name."
Cllr Louise Parkin added: "The hotel isn't in Burnham, it will
be in Highbridge. I think this will be very confusing to visitors."
have no objections to the signs themselves but the wording should
be changed, with Highbridge as the main name and possibly Burnham
in brackets underneath."
spokesperson added: "We are delighted to be opening a new hotel
in Highbridge, which will be the towns first branded budget
hotel. We are on schedule to open towards the end of this year.
To help attract new business and leisure customers to the area,
we are naming this hotel Highbridge Burnham-On-Sea Travelodge. This
name will help to widen the search for online customers who are
looking for good quality, branded budget accommodation within the
work on the new 75-bed Travelodge hotel, on the Isleport Business
Park, just off Bennett Road, is well underway and the new hotel
is set to open in October 2018. The four-storey hotel will have
75 bedrooms, 75 parking spaces, and a cafe/bar at the site, as Burnham-On-Sea.com
first reported here.
Monday's meeting, town councillors gave the application for new
signs the go-ahead but will suggest new wording. Sedgemoor District
Council has the final decision on the application.
at the same site in Highbridge's Bennett Road, work is underway
on a new Aldi supermarket which will open this summer, creating
scores of new jobs.